We are a family owned company the main goal of which is to offer you high-quality products at attractive prices.

The idea was born in 2016 after we came across a number of unique and beautiful products around Europe that were selling for a fraction of the price of the same quality products on the UK’s high street. We decided we wanted to share these and set up our company so people could buy across the range, all from the same place.

It is important to us that you feel and share our passion for the products we offer. To be sure they are “right” we carefully research all of our partners before we approach them and what’s more important - we test each product ourselves before we decide to share it with you. We also rely on you – the most important judge of everything that we offer. Hence, we value your feedback highly, and we encourage you to always give us your honest views on the products and services that we offer.

We are always looking to expand our range of goods, so if you know of any products of exceptional quality at reasonable price, please do not hesitate to let us know.

Best wishes,

Ivy Bloom Team

*Please note that Ivy Bloom is the new UK home of PARFEN Perfumes.(old website www.parfenperfumes.co.uk)


PARFEN Perfumes has been a leading European perfumer sinnce 1996, specalizing in the production of high quality niche perfumes. PARFEN uses high quality French essential oils at a concentration of 18% for their men's fragrances and 22% for their ladies', classifying them as Eau de Parfum and Parfum.  All of PARFEN perfumes are vegan, cruelty free and not tested on animals.

PARFEN is well recognized across Europe, not only for its quality but also for the competitive price of their products. At the moment the brand is represented successfully in Italy, Spain, Cyprus, Poland, Czech Republic, Romania, Slovakia.


ARMINA was founded by Eng. PHD Svetla Nikolova, a woman passionate about improving humans’ and nature’s health. Using her family rose cultivation expertese dating back since 1938, she created ARMINA BIO. With it, she invested all her knowledge, expertise and experience in a business which was to contribute to preserving Bulgarian herbs and plants without harming nature and people. She began by exporting essential oils and floral waters in bulk to wholesalers and to manufacturers of cosmetics. Than she created her own brand Armina – organic, authentic, with cause. And that's where the wonderful journey begins.